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  • 首頁 環境時評人與自然最新動態焦點追蹤法律法規環境評價環保產業國內新聞國際新聞環境知識

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    別讓旅游業被購物綁架(人民時評)

    來源:網絡整理 人氣:次瀏覽 發布時間:2019-05-17

    優化旅游發展環境,促進旅游業轉型升級,不僅需要相關管理部門積極作為,也需要旅游企業加強行業自律,推進旅游業自身的規范化

    “將全國游客按消費能力分為5個等級”,“導游面對消費能力高的團態度好一些”,日前,一些地方旅行社的潛規則曝光,讓人感嘆出去旅游也要分個三六九等。而在此前,“導游辱罵游客強迫購物”的視頻,也曾風靡一時。青睞高消費也好,辱罵不消費也罷,都折射出旅游業被異化的尷尬現實。

    在一個景觀資源商品化的時代,盡管“清風朗月不用一錢買”早已是傳說,但是人們選擇出游,多少希望擺脫凡俗的羈絆,在縱情山水間放飛心情。香格里拉的云,九寨溝的水,天涯海角的陽光,只有用自然的、不帶“明碼標價”的目光去打量,才有它應有的味道。如果這事兒也要和錢聯系在一起,背后還有個人喋喋不休催你購物,那么湖光山色也會黯然失色,你一定會覺得很沒意思。這不,經歷類似遭遇的游客,就有人心生怨念,“這哪里是旅游,感覺就像坐牢!很不開心!”

    把游客逼到這個份兒上,真的好嗎?但問題是,這事兒也不能全賴導游,除了少數害群之馬,多數導游其實也有“被逼無奈”的隱衷。由于勞資關系不合理、行業競爭不規范,他們不僅享受不到固定工資,在帶團前甚至還要交“份子錢”。薪酬機制如此扭曲,服務質量就可想而知了。對此,地方政府部門沒有理由置身事外,任由行業潛規則愈演愈烈,而應該擎起監管利劍,厘清導游酬勞機制、規范行業競爭環境,讓旅游業發展回歸理性。

    這些年來,隨著國內旅游市場不斷升溫,一些擁有景觀資源的地方紛紛打起旅游觀光的大旗,希望從龐大的市場蛋糕中分一杯羹。發展的熱情可以理解,多一條腿走路也是好事,但是在“大干快上”的同時,也要保證服務質量的提升。否則,由于游客不購物而惡語相向,甚至拳腳相加,再飽滿的旅游熱情也會因此裹足止步。當地的旅游形象、旅游業發展能不受到影響嗎?

    “破窗效應”的后果是很嚴重的,政府部門和旅行社不可能認識不到這一點。但問題就在于,一些地方對提升服務質量興趣索然,倒是一心想把旅游市場當成“提款機”,導致景區票價上漲、商戶搬遷,進一步惡化了旅游環境、降低了服務水平。前不久,國務院辦公廳發布了《關于進一步促進旅游投資和消費的若干意見》,明確要求“著力改善旅游消費軟環境”。凈化旅游市場、規范競爭環境等,自然是落實意見要求的應有之義。優化旅游發展環境,促進旅游業轉型升級,不僅需要相關管理部門積極作為,摒棄“管理就是收費”的短視思維,夯實旅游業發展的長遠之基,也需要旅游企業加強行業自律,推進旅游業自身的規范化。

    “天地所以能長且久者,以其不自生,故能長生”。旅游也是一樣,只有當它免于不當利益的腐蝕,才能真正散發出迷人的浪漫氣息與純粹之美,從而吸引更多人前來、助推旅游業發展壯大。這其中的辯證法,值得好好琢磨一番。

    中國環境觀察網 版權所有 ? 2005~2023 All Rights Reserved 未經中國環境觀察網書面特別授權,請勿轉載或建立鏡像 違者依法追究相關法律責任 聯系郵箱:sheng6665588@gmail.com

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